TheOverAnalyzed

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Bernie Sanders 2016 →

You thought this was going to be a post about politics, didn’t you?

Naomie Ross: "On the website, Jubilat is used as the headline typeface, while Freight Sans is used for supporting text."
Naomie Ross: “On the website, Jubilat is used as the headline typeface, while Freight Sans is used for supporting text.”

Bernie Sanders is about as polarizing of a political figure as any of the other current front-runners for POTUS 2016.

And if landing pages are any indication of candidates’ potential presidential prowess, Bernie has a leg up on the competition.[1][2]

As Naomie Ross relates, Bernie’s Bernie title font is a slightly-tweaked Jubilat, and the subtext in most places is of the Freight Sans family—both fairly popular typefaces available via Adobe’s TypeKit [web]font foundry.

  1. Hilary’s oft-maligned FedEx-ripoff logo:

    Hilary's campaign logo ↩

  2. Trump’s generic Gotham-esque logo—subtle drop-shadow included—no doubt meant to imbue raw Americanism in its most carnal state:

    Trump's campaign logo ↩