Neil Cybart of Above Avalon, on Tim Cook’s conversation with Goldman Sachs:
[He] reiterated that Apple has never been a hardware company but is instead all about the software.
Cybart goes on:
Apple is purposely downplaying hardware, which by incident is validation that hardware is a crucial piece to Apple’s success. […] Why downplay hardware? They want to direct attention elsewhere.
Now that Apple is clearly big time, Cybart argues, Apple wants to focus on the areas of their business which are not juggernaut successes. Recently, prominent members of the development community[1] have criticized Apple’s software efforts, most notably the often-misconstrued piece by Marco Arment.
Moreover, Wall Street and The Valley might appreciate Apple’s shifting focus to software, because as Cybart states, they “simply don’t understand hardware.”
And regular folks, too. ↩