The $100 Million Playground: Inside Porsche's New Experience Center 

Eric Tegler of The Verge:

In a world increasingly informed by virtual experiences, Porsche is doubling down on the power of in-person exposure to its products and brand. The company’s cars — like the iconic 911 — are an emotional buy, inspired by sights, sounds, and even a little fear, which no mobile device or online platform can offer.

That opening paragraph so epitomizes the Porsche brand, I just had to share it.

Anyone up for a trip to Georgia?

If not, live vicariously through some of the pics Tegler snapped while at the Center:

Porsche 930
930 and CGT
Lots of Porsche
964, 993, 996 GT3 RS, and 997.2 GT3 RS 4.0
Porsche 919
919
Porsche 917
917